I’ve been a fan of Park Howell for a while now. I love the way he’s reminded us all of the power of story to motivate, educate, inspire and entertain with his podcast The Business of Story. Before our ancestors learned to write, they communicated with stories, passing wisdom and survival skills down from generation to generation. When we are immersed in a story, our brain can’t tell the difference between the story and reality, so you experience the same emotions as the main character.

When I recorded the podcast with Park, I was so impressed by his professional setup. I’m going to have to up my podcasting game to hang with him! But we had a blast! “How to Apply Neuroscience to Business, Teaching and Storytelling” is the result. I hope you enjoy it as much as I did. Listen to full podcast.


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