Have you ever spent weeks or even months designing a beautiful training program, only to find out that the client really wanted something else entirely? This is what happens when we fail to conduct a thorough analysis of the project, but we’ve all been there. We know better, but somehow, we think that this time is the exception to the rule. No matter how small, urgent, or seemingly simple your project is, skipping Analysis is never a realistic option.
Has this ever happened to you? You’ve made a compelling recommendation to your client, only to have her decline to take your advice – even though she is paying you for your suggestions! Neuroscience tells us that any type of change is perceived as a threat by your unconscious “lizard brain,” which can make your job as a learning consultant incredible frustrating.
I’m so excited to be coming back to the ATD San Diego chapter. After a successful Brain-Based Learning workshop last year, I’m back to share my passion for learning with my friends and colleagues in the San Diego/Orange County chapters. Brain Science of Decision-Making for Consultants. As learning professionals, we’re also playing the role of consultant for our internal or external clients.