“Everyone Loves a Winner” – Except When We Don’t

“Everyone Loves a Winner” – Except When We Don’t

It’s well-documented that as a species we like to identify ourselves with winners and those we perceive as having the highest potential to win. This tendency seems to validate the statement that our brain is hard-wired for survival, an observation made by John Medina and others. But human behavior is rarely that straight forward.

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